There can be little doubt that, for the most part, mainstream perfume consumerism succeeds mainly because of its capacity to fan the flames of our desires to be other than we are. Whether we want to be sexier, more confident, successful, or mysterious, the designer perfume houses know how to push our buttons. For me, for example, most big white florals, some Chanels, and lots of Guerlains fall into the category of perfumes that can end up feeling far more like costumes than an extension of myself.
I’m curious: Are there any perfumes you are aware of choosing because of the temporary positive shift they make in your self-image? Are there particular fragrances that you consistently rely on as part of your adult “dress-up,” say, a “power” or “date” scent? Are there fragrances that you choose for “dress-up” reasons but that leave you uneasy because you they never feel really “fit” who you really feel yourself to be? Comment below if you’re so inclined.