Synthetic masculinity: Coming to terms with Dior Sauvage

Created in 2015 by Francois Demachy, and fronted by the emotionally absent (or pissed off) face of Johnny Depp, Dior Sauvage has become an institutionalized expression of contemporary Western masculinity. The product invites scrutiny, then, not just from the perfume community, but from anyone interested in the politics and aesthetics of 21st century masculinity. Even […]

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